2024
SHOWROOM INNATE
other projects
location
Stone Sokolniki
Офис продаж на Ходынском Поле
Stone Sokolniki
Sales office on Khodynka field
Moscow
Showroom INNATE is more than just a space for showcasing collections—it is an immersive experience where architecture and interior design function as a unified whole. The space evokes a sense of "quiet luxury": a minimalist yet emotionally rich interior where every detail is tactile, intentional, and imbued with the essence of natural forms.
Showroom INNATE is a space where architecture acts as a mediator between the urban environment and natural tactile imagery. The interior, designed by Above Architecture, embodies the concept of a Desert Café, blending the aesthetics of desert landscapes with the functional organization of a modern showroom.
type
SHOWROOM
status
in progress
stage
concept, design, designer's supervision
FINAL IMAGE: SILENCE OF SPACE
work: FREEDOM AND INVITING FORMS
The showroom layout balances visual fluidity with ease of movement. The curve of the wall creates an inviting path, naturally guiding visitor flow, while the open arrangement of display equipment fosters a sense of lightness and openness. The storage system follows a functional zoning principle: the main space remains uncluttered, with key elements seamlessly integrated.
An additional dimension to the interior is provided by the concept of a "flexible center." The table not only defines the space but also transforms into a workspace for presentations and events. This makes the showroom dynamic and adaptable to various usage scenarios.
MATERIALITY: TEXTURES THAT SOOTHE
The interior design is based on natural materials and soft, tactile surfaces. The terracotta shades chosen for key elements evoke the image of sand dunes, while the gentle curves of the walls resemble wind-shaped landscapes. The focal point of the space is an asymmetrical wooden table-not just a functional object, but the centerpiece around which the entire showroom’s dynamics are structured.
The contrast of materials plays a key role in setting the mood: smooth surfaces of countertops and furniture meet the rough texture of decorative walls, while soft textile elements contrast with the solidity of stone. Lighting design enhances this effect—warm, diffused light sources create a cozy, enveloping atmosphere, emphasizing the depth of textures.
описание
Polina Gryaznova
team
Nikita Dergunov
UP
square
80 м²
Showroom INNATE is more than just a space for showcasing collections—it is an immersive experience where architecture and interior design function as a unified whole. The space evokes a sense of "quiet luxury": a minimalist yet emotionally rich interior where every detail is tactile, intentional, and imbued with the essence of natural forms.
The showroom layout balances visual fluidity with ease of movement. The curve of the wall creates an inviting path, naturally guiding visitor flow, while the open arrangement of display equipment fosters a sense of lightness and openness. The storage system follows a functional zoning principle: the main space remains uncluttered, with key elements seamlessly integrated.
An additional dimension to the interior is provided by the concept of a "flexible center." The table not only defines the space but also transforms into a workspace for presentations and events. This makes the showroom dynamic and adaptable to various usage scenarios.
An additional dimension to the interior is provided by the concept of a "flexible center." The table not only defines the space but also transforms into a workspace for presentations and events. This makes the showroom dynamic and adaptable to various usage scenarios.
The interior design is based on natural materials and soft, tactile surfaces. The terracotta shades chosen for key elements evoke the image of sand dunes, while the gentle curves of the walls resemble wind-shaped landscapes. The focal point of the space is an asymmetrical wooden table-not just a functional object, but the centerpiece around which the entire showroom’s dynamics are structured.
The contrast of materials plays a key role in setting the mood: smooth surfaces of countertops and furniture meet the rough texture of decorative walls, while soft textile elements contrast with the solidity of stone. Lighting design enhances this effect—warm, diffused light sources create a cozy, enveloping atmosphere, emphasizing the depth of textures
The contrast of materials plays a key role in setting the mood: smooth surfaces of countertops and furniture meet the rough texture of decorative walls, while soft textile elements contrast with the solidity of stone. Lighting design enhances this effect—warm, diffused light sources create a cozy, enveloping atmosphere, emphasizing the depth of textures
Showroom INNATE is a space where architecture acts as
a mediator between the urban environment and natural tactile imagery. The interior, designed by Above Architecture, embodies the concept of a Desert Café, blending the aesthetics of desert landscapes with the functional organization of
a modern showroom.
a mediator between the urban environment and natural tactile imagery. The interior, designed by Above Architecture, embodies the concept of a Desert Café, blending the aesthetics of desert landscapes with the functional organization of
a modern showroom.
Maria Saleh
Andrey Ivlev
Alexandra Yalynskaya
Anastasia Kamskova
Alexander Anoshkin
